Pricing
Free to track. Premium when you want more.
The verified UK food database and manual logging are free forever — a subscription is never required to use Mackro. Premium adds higher AI limits, analytics and planning.
Free
Everything you need to start tracking.
- Verified UK food database + barcodes
- Manual logging, weight & water
- 30 AI photo + 50 AI text logs a month
- Streaks & daily goals
No card, no trial to start — the free tier is just free.
Premium
Save 35%≈ £3.25/mo · or £4.99 billed monthly
- 500 AI photo + 500 AI text logs a month
- Unlimited recipe imports
- Macro & body analytics — 30-day trends, protein-hit
- AI meal planning + private photo vault + data export
7-day free trial, then £39/year (or £4.99/month). Auto-renews; cancel anytime. Billed via Apple / Google in-app purchase.
Free vs Premium
Coached clients get Premium free while they train with their coach.
For coaches
Coaches pay. Clients use it free with their coach.
Every plan starts with a 14-day free trial — bring your clients in and feel it working before you pay a penny. Three tiers based on your active client count. Annual billing saves ~20%, and you can cancel any time. Coach plans are billed on the web, not through the app store.
- Starter£19/mo
Up to 10 active clients
or £182/yr — save ~20%
- ProPopular£59/mo
Up to 50 active clients
or £566/yr — save ~20%
- Scale£119/mo
Up to 200 active clients
or £1142/yr — save ~20%
Every plan includes
- AI smart suggestions per client
- Coach branding (logo, accent, welcome message)
- Templates: meal plans, workouts, intake, check-ins
- Audit log + per-client GDPR export
- Unlimited messages · clients get Premium free
More than 200 active clients? Talk to us about a custom plan.
Still deciding?
Nothing here is a trial you have to remember to cancel — the free tier is the product, and Premium is the bit you'll know when you want.
- Coming soon toApp Store
- Coming soon toGoogle Play