Macro tracking, minus the data entry
Snap your meal. Macros done.
Mackro logs food from a photo, a label, or a sentence — backed by a verified UK food database that's free on every plan. Add a coach when you want a human in the loop.
iOS + Android at launch · Verified UK food database (free) · AI logging powered by Gemini 2.5 Flash
For everyone
A macro tracker that doesn't feel like data entry
Because the friction kills the streak. Snap a photo, paste a meal plan, point at a barcode — the AI handles the parsing, and the verified UK food database keeps the numbers honest.
AI photo logging
Take a photo of your plate; macros land in your diary. Works on packaged labels too.
Text-to-macros
Type "200g chicken, half a cup of rice, broccoli" — done.
Recipes from a list
Paste an ingredient list; we parse each one and total it for you.
Coach chat
Message your coach inside the app. Image attachments, read receipts, search — without leaving the diary.
Streaks + challenges
Daily challenges (food variety, hydration, protein), streaks, XP. Gamified, not patronising.
Body tracking
Weight, measurements, progress photos. All private to you and your coach.
For coaches
A portal that fits the way you actually work
Replace your spreadsheet, your WhatsApp, and your client check-in PDF. Mackro is the coach-client tool we wanted when we were on the other side of it.
Smart suggestions
Gemini reads each client's last 30 days and proposes specific macro adjustments. Use it as a second opinion, not a replacement.
Branding
Your logo, your accent colour, your welcome message — Mackro re-skins itself for every coach. Clients see your brand, not ours.
Audit log
Every change you make to a client's goals is recorded with a timestamp. Sleep easier knowing you can reconstruct any decision.
Intake forms
Build the form once; every new client fills it on first launch. Their answers populate goals automatically.
Check-ins
Weekly questionnaires with photo + weight pulls. Drafts feedback for you with one tap.
Templates
Meal plans, workouts, swap pools, training blocks. Build once, deploy across your whole roster.
Pricing
Free to track. Premium when you want more.
The verified food database and manual logging are free forever. Premium adds higher AI limits, analytics and planning. Coaches pay for the coaching tools — their clients get Premium free.
For you
Premium
≈ £3.25/mo · or £4.99 billed monthly · 7-day free trial
- • 500 AI photo + text logs a month (free: 30 + 50)
- • Macro & body analytics — 30-day trends, protein-hit
- • Recipes & AI meal planning
- • Private progress-photo vault + data export
For coaches
From £19/mo
Up to 10, 50, or 200 active clients · annual saves ~20%
- • Portal, branding, templates & intake forms
- • AI smart suggestions per client
- • Audit log + per-client GDPR export
- • Your clients get Premium free
Frequently asked
Questions, mostly answered
What does Mackro do that MyFitnessPal doesn't?
Two things. First, the verified UK food database is free on every plan — we don't paywall core tracking the way MyFitnessPal paywalled its barcode scanner. Second, Mackro is built to work with a coach: coaches get a portal to monitor their roster, set per-client goals, message clients in-app, push meal-plan templates, and run AI-assisted check-ins.
How accurate is the AI photo logging?
We use Gemini 2.5 Flash to identify foods and estimate macros from photos and text descriptions. It's good for portion-size estimates and label scanning; it's not a substitute for a precision food scale when training for a stage. We display the AI's read for review before logging so you can correct it.
Will my photos be kept or used to train AI models?
Photos are sent to Google Gemini for one-shot recognition and are not retained for model training. We compress images client-side to 512×512 before they leave your device. See our subprocessor list for the full data flow.
Do clients need to pay too?
No. The free tier is genuinely usable for clients with a coach — 200 photo logs, 200 text logs, and unlimited recipe imports per month, plus the Premium features (analytics, meal planning) unlocked while you train together. Standalone Premium (£4.99/mo or £39/yr) is for clients without a coach. Coaches pay for the coaching tools.
What if I want to leave my coach?
You can detach from a coach at any time from Settings → Coach portal. Your data stays with you (the client account); your coach loses access to your logs from the moment you leave.
How do you handle GDPR?
We're UK-based and the app is GDPR-compliant by design. Coaches can export any client's data on request from the audit log surface, and clients can delete their account in-app — all data is permanently removed within 30 days. See our Privacy Policy for the data-retention details.
When will it launch?
Closed beta with hand-picked coaches first; public launch on iOS + Android after that. Join the mailing list below to be notified when we open it up.
What devices is it on?
iPhone (iOS 16+) and Android (Android 9+). React Native + Expo, so feature parity across both. We'll add an iPad layout once we hit 1k coaches.
Can I switch between coach plans?
Yes — change anytime from Settings → Subscription. Up- or downgrades take effect at the next billing cycle. You won't lose data or client relationships.
Who's behind this?
Two co-founders building from scratch, with a few early coaches steering the product direction. We're not VC-backed, which means our incentives are aligned with coaches + clients, not growth-at-all-costs metrics.
Stay in the loop
Get notified when we launch
One email when the App Store + Play Store builds go live. No drip sequence, no spam.
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